1. Establish your baseline
The first key to improving the visibility of your website using search engine optimization (SEO) is to identify where you currently stand. A number of free tools are available to help you investigate the current status of your website from a major search engine’s perspective.
First, if you haven’t already, install Google Analytics. Google Analytics is a free and incredibly robust analytics reporting tool that will prove invaluable in this process. Once installed on your website, you’ll have access to thorough reports on things like which pages are most frequently accessed, the most common keywords and phrases that people use in search engines to find your site, what links they clicked from other websites to access your site, how many visits you are getting per day/week/month, what technologies are being used (e.g., desktop, tablet, or mobile device), screen resolution, type of browser, and more.
Next, do some keyword research. There are several free online tools that can help you identify which keywords or phrases to target to make sure that your website appears in the search results: